Whitney Wolfe Herd was 29-years old when she built social and dating app – Bumble, after she quit Tinder, the other, more famous dating app that put ‘swipe left/right’ into popular lexicon. But Bumble, unlike her first match - Tinder, has a clear touch of women empowerment. Bumble allows only the woman to make the first move in heterosexual matches. Currently, it has 45 million users in 140 countries; the US is its largest market. Some Indians might also know Bumble for its famous Bollywood investor, Priyanka Chopra Jonas. Her maiden venture as an investor. According to various media reports, Chopra was instrumental in convincing Herd to bring Bumble to India earlier than planned. Bumble officially launched in India last month, right after the actor’s global headline-making wedding. For the Indian market, Bumble is banking on language and cultural localization along with an aggressive advertising splash. Chopra also features in the brand’s communication … [Read more...] about Are young Indians ‘swiping right’ on bumble’s ads?
Womens right to choose
Actor Nandita Das has said that the success of Kabir Singh is a ‘celebration of misogyny’. In an interview to Huffington Post, Nandita talked about how the film’s big box office numbers are also reflective of the society we live in. “Whether it’s a propaganda film or a regressive film like Kabir Singh, there are two ways. One, where we look inwards: can we become more discerning? Can we choose not to watch it and enable more of the same? If I don’t like a Kabir Singh, I will talk about how misogynistic that film is. I will express dissent. But at the same time, cinema is also a reflection of society. If such a film is being made and it does well, what does that say about us? The audience is complicit. Even politically, there’s a complicity in all of us if we’re letting it—whatever that is going on—happen. It’s a scary, slippery slope: in the name of freedom, we don’t want hate … [Read more...] about Nandita Das says Kabir Singh’s success ‘is indicative of societal numbness, apathy and brutal celebration of misogyny’
Ten years ago, when I was getting into politics, I was advised that as a woman, I can’t have an impactful political career unless I came from a politically connected family or I was a well-established celebrity or someone with lots of money. But for me, politics was an opportunity to be the change I was seeking. I wanted to break the overwhelmingly negative narratives for women who sought to be equal partners in policy making. So that is how my journey began — I put on hold my entrepreneurial venture and made my family second priority since it was about changing the way women themselves perceive their space in politics and limit their participation in it. This in no way implies that I have been the only one attempting this, but it is the story of plenty of women who continue to struggle in their individual spaces in politics and have been unable to leverage this space to make their voices heard as a critical and collective mass/effort. I say this at the cost of being … [Read more...] about She said: My space, my politics